Churn analysis refers to the calculation of the rate of attrition in the customer base of your company. It involves identifying the consumer sets that are most likely to discontinue using your service or product. Such analysis is typically very complex and convoluted. It requires many hours of work from data gathering to set-up to insights.
Churn analysis is just one part of the advanced analytics process. Click here to see how Havas Media uses Alpine Chorus to:
- Predict customer churn across business units
- Segment customers and prospects
- Construct 360 degree views of each customer
- Improve up-sell opportunities for existing customers.
Additionally, feel free to submit your analysis on our Data Science Crossfit page on Tumblr or email us a link to your video at firstname.lastname@example.org.
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