Analytics Blog

To Coupon or Not To Coupon: What Does The Data Say?

In February of 2012, JCPenney CEO Ron Johnson decided consumers didn’t want coupons anymore. With this in mind, he decided to rebrand the retailer. Soon, a new logo was introduced along with “fair and square” prices and boutique departments. Long known for their coupon offerings, JCPenney seemed doomed from the start: their 2012 first quarter earnings… Read more »