Analytics Blog

Get Your Data in Shape in 2014!

Have you given up on your New Year Resolution yet?  Despite all the efforts put in marketing wearable devices and the education provided by movements like the Quantified Self , data still shows that about 75% of us give up on New Year Resolutions within the first week! Why is it so?  I had the opportunity… Read more »


The End of the Analytics Black Box

Havas Media is one of the largest media companies in the world in over 126 markets and generating over $2 Billion in annual revenue last year.  Sylvain Le Borgne, EVP Data Platforms, shared with us the secret to their success was creating a data driven culture by moving from strategic analytics to tactical. Specifically, Havas Media… Read more »



Big Data and Marketing

I recently had the opportunity to present at the Sierra Ventures and IBM CMO Council.  In attendance, where leaders from the Telecommunication, Retail and Online industries.  The primary question was: “How should Marketing best leverage Big Data”. With such an open question, one could be tempted to explore all kinds of new scenarios that Marketing… Read more »